Redesign Etc. Home Staging: A full-service home staging business since 2006, offers a wide variety of staging services for unoccupied and occupied homes. We have successfully staged and consulted on over 100 million dollars worth of property in and around the Houston/Bay area. Our company has a proven track record and uses current staging techniques to target market your area, showing potential buyers a "lifestyle." In 2017 our staged properties averaged 24 hours to 14 D.O.M.
8/9/11
Working with Deer Heads and Horns When Staging & Decorating is it a Battle of the Sexes?
11/6/10
Still Have a Home For Sale in League City, Friendswood or Clear Lake TX ?
Sure, you can probably clear the clutter, but staging goes further than that, alot further. We start with a home staging consultation, which is a thorough assessment of your house with a buyer's eye. After all the changes have been made and necessary repairs has been implemented, furniture and accessories will be brought in or your existing ones will be used and rearranged to enhance your homes features.
How much are you spending on mortgage payments, insurance, maintenance, taxes & HOA's? Not to mention the stress of owning two homes in a down market.
Give us a call today to find out what your options are. You may be surprised how home staging can help you be on your way to selling your home...no more payments and no more stress!
3/28/10
6 Reasons To Bring In A Home Stager
1) If you are wanting to put your house on the market and don't know where to begin.
2) You have too much, or too little furniture, and you're not sure what to keep and what to store.
3) Have rooms that you're not sure what to do with.
4) Need some furniture or accessories to give it that finished look.
5) If your house has been on the market and you're not really sure why, maybe it's time to call in a home stager for a professional opinion, we will be honest, unbiased, and have no vested interest in commissions, but we do want your house to sell, that's our top priority!
6) You're not sure what should be replaced, and what will bring your best ROI (Return on Investment). We will help you target any problem areas a buyer would and give you cost effective tips, and recommendations on what area should be addressed. Sometimes buyers replace items that don't necessarily need replacing, we can help guide you on what that should be, saving you money on necessary purchases.
Call us when you have decided to put your house on the market and we will give you a thorough walk through with a detailed, comprehensive, custom consultation to start, with options of furniture and accessories if necessary.
10/1/09
Home Staging as Residential "Dress for Sucess"
By CYNTHIA LESCALLEET
River Oaks, Bellaire, West University, Memorial Area Examiner News
Updated: 09.23.09
At a recent expo on home staging, experts presenting industry tips and training included Terrylynn Fisher of Diablo Realty, Cindy Bryant of Redesign Etc. and Kym Hough of Staged to Sell and www.stagerslist.com.
Even home stagers think of themselves as the hired guns of housing.
Property owners hoping for a quicker sale — and realty agents not wanting to overstep the sales relationship with their clients —sometimes turn to these third-party experts who’ll visually re-package a listing to stand out in a crowded field.
Whether charging by the project or by the hour, home stagers make changes that range from subtle to sweeping, inside and out.
Some home stagers have warehouses of furnishings, art and accessories for use and a roster of contractors on tap. Others will shift around, winnow and store what a client already has in place.
“A house is a consumer product,” said certified home stager Kym Hough of Staged to Sell and www.stagerslist.com, an online industry resource. She was in Houston this summer for an exposition targeting local staging professionals.
Home staging is “merchandising the home to sell,” Hough said. The idea is to make would-be buyers imagine themselves in the space. Even small changes can make a big difference in that general appeal, she said.
Good real estate professionals address some of the points of home staging, she said. But whereas a sales-focused agent is thinking of a home as being four bedrooms-three baths with hardwoods and pool, a home stager is thinking about lingering odors, dingy wall and window treatments, clutter-busting and even swapping out grandma’s old furniture.
“It’s about the package and how to present it for this market, this street,” Hough said.
As with theater, home staging includes the overall experience, from lighting, flow, function and decor to ambience.
Buyers are easily distracted by what the homeowner no longer even notices, Hough said.
In contrast, home stagers focus buyers’ eyes on the features being sold, explained Realtor Terrylynn Fisher of Diablo Realty. She’s a certified staging professional, or CSP, as well as Hough’s StagersLIST business partner. Home stagers think like buyers and package a property to connect with the emotions of the transaction. “It’s an art and a science,” Fisher said. Third-party intervention
Realtors said they can only go so far with their pre-sale suggestions for sprucing up a listing because they need to keep the client relationship strong.
“The Realtor has to soft-soap it,” said Peggy Vineyard of Martha Turner Properties of the do-overs homeowners sometimes need to hear about their home’s decor and condition. “It’s easier coming from a third-party,” she said. And Realtors don’t always have the time to manage what needs to be done to a property, she said. The challenge is to help buyers visualize themselves in the home, she said. Buyers buy what they can see, not what it can be,” she said.
Local home stager Shannon Paige Boysen has made it her business to say what needs to be said and to execute what needs to be transformed. She does so drawing on her design savvy and her advertising background. “Decorating to live in a house and decorating to sell a house are two different things,” she said. That ‘80s-era pit sofa, for example, has got to go. Sometimes, she said, “clients push back — until they see how well it works.”
The bottom line, Boysen said, is that “you hire me to come in and make it look good. It’s not a personal shopping experience.”
Profession growing
Home staging isn’t a new practice. Tweaking a property to show well is part of any listing, said Kris Holt of Greenwood King Properties. Less clutter, higher wattage in lighting, trimmed landscaping, fresh paint and “removing what’s not part of the sale,” are typical to readying a home for sale, she said.
Most homeowners and their agents practice home staging basics “without even realizing it,” she said.
Some homes, especially large vacant ones and those with open floor plans, benefit from staging to help would-be buyers see themselves in the space, she said. Staging can also help them see how to define room functions in the more open spaces of recent floor plans.
If the home staging practice isn’t new, the profession is, with its own certification and a growing industry association, Hough said.. An estimated 20,000 home stagers are working in the U.S., based on membership in such organizations as RESA, the Real Estate Staging Association. Houston is an emerging market for home stagers, Hough noted.
One of them is Cindy Bryant of Redesign Etc., who is also RESA’s regional vice president. Quoting a realtor.com survey, Bryant said 92 percent of people start their home-buying search on the Internet. If a house doesn’t photograph well, people will never even make it to the front door.
“Buyers will tend to remember a beautifully staged home, and it will stand out in their minds, much like model homes do,” Bryant said. “Everyone loves model homes. Most people walk in and say, ’Wow, I can see myself living here.’ Home staging reveals how the house can look and a potential buyer will be able to visualize himself living there.”
Earlier this year, Bryant helped transform a client’s house from a messy bachelor pad to a sophisticated, inviting house. It sold in 17 days.
Fees a la carte
Home stagers offer a variety of services and fee structures.
While a quick home staging consultation for a bid is often free, the report chock full of suggestions and treatments is not, typically running $250 to $350. The work itself carries additional charges for contractors, or for furniture and accessory rental or storage. This can run in the thousandsj
Hough said it is hard to give a staging estimate over the phone because everyone’s house presents unique challenges. A home might need little more than rearranging furniture or as much as new paint and carpet after serious mucking out.
Some home stage clients reportedly like the neater, tidier results so much, they wish they weren’t moving at all, Hough said. That’s why home stagers also offer stage-to-live or redesign services for clients’ new homes.
2/5/09
Serious About Selling Your House? Read what the 2008 NAR Survey Says
The National Association of Realtors (NAR) Sellers Survey for 2008 showed that:
• Buyers used a variety of resources in searching for a home: 87 percent used the Internet.
• Fewer buyers rely on a home book or magazine, home builders, television, billboards and relocation companies. Buyers most commonly start their search process online.
• When asked where they first learned about the home they purchased 32 percent said the Internet; 15 percent from yard signs; 7 percent from a friend, neighbor or relative; 7 percent home builders; 3 percent a print or newspaper ad; 2 percent directly from the seller; and 1 percent a home book or magazine.
• Local metropolitan multiple listing service Web sites were the most popular Internet resource, used by 60 percent of buyers.
• Buyers searched a median of 10 weeks and viewed 10 homes.
What do these statistics say? They say that the majority of home buyers, (87%) are starting their search on the internet, as their main source for buying a home. A picture is worth a thousand words, and if your photo's don't reflect a warm and inviting, picture perfect home on the internet, buyers won't even make it to your front door.
It also means there is a short timeframe they are looking and a small amount of homes that they are viewing. Why? Because they have already looked on the internet and ruled out the homes they weren't interested in. This means you have to be the most competitive and aggressive with how your home looks. If home buyers are only looking at a total of 10, odds are if your house is not picture perfect, it won't even get the chance of a walk-through from a buyer.
Home sellers can't afford not to be ready for the selling season; you have to be show ready when buyers are out looking. When you miss that short period of time, your house becomes a stale listing, and real estate agents don't show it as much, because it has lost its appeal, they will show the newer fresher listings. It also shouldn't stay on the market a long period of time, this tells the buyer, that a price-reduction is probably imminent.
Don't think that de-cluttering, cleaning, picking up all of the toys, and straightening up will do the trick either. That is not home staging, and don't be mislead that it is. That is getting your house clean, and ready to be staged. Home Buyers are looking for their perfect dream home, they want to imagine what it would be like to live there.
If it's vacant, your chances are even worse, buyers want to see a homey place; they want to see livability, functionality, and use of space. Not poorly rearranged mis-matched furniture, that is outdated and thread bear.
This is probably your biggest investment; spend a few hundred to a few thousand dollars to not only get your home sold, but to get it sold fast. Make your home the stellar stand-out in the area that outshines all of the others you are competing with.
We highly recommend a home staging consultation for any home, no matter of age, size or condition. It will be the least amount of money for your biggest investment to merchandise your property, which is unfortunately mandatory in this economy being a buyer's market. Home buyers have a mass amount of homes to choose from.
Make yours stand out!
Cindy Bryant - Owner of Redesign Etc. a Home Staging & Interior Redesign Service.Serving Houston's Bay & Gulf Coast.Featured on ABC Channel KTRK Channel 13 Houston in two segments called "Strech Your Dollar". Segment one on Redesigning A Home. Segment two on Tips for Redesigning Your Own Home.Cindy has also been featured in the Houston Chronicle, and Chron.com in "Money Matters". Appearances on Am Talk Radio "Keeping You In The Loop".Cindy is the Regional Vice President for RESA (Real Estate Staging Association) for TX, NM, AK, OK, LA.Member of ASHSR (American Society of Home Stagers & Redesigners).Cindy is Houston's "Ask the Expert" for StagersList.com.
Link: http://www.blogger.com/www.redesignetc.com
1/28/09
Vacant Home Staging...Do You Really Have What It Takes?
I added on to a previous post that I feel is even more important with vacant homes sitting everywhere, and hobby stagers trying to get into the business.
With vacant homes on the rise in the real estate market more people are turning to Home Staging to give their home that competitive edge. What most people don't realize is the time and labor involved in staging a vacant home. Here is an example of what can go into the process from start to finish.
After the necessary recommendations and improvements from the Home Staging Consultation Report has been implemented the acutal Home Staging process begins.
The following usually takes place:
Visiting the property to take a look at each room, the space, feel, and style of home.
Visually figuring out what furniture and accessories will best fit the spaces to be done, also known as space planning.
Taking photos of each room.
Figuring out the cost of furniture and accessories for the house.
Ordering furniture, paperwork, contracts, and phone calls.
Delivery of furniture from Furniture Company, if you use one.
Going to warehouse to start picking out and packing accessories.
Getting a truck, or trailer to carry all of the items you'll need.
Loading all items, accessories and furniture into truck or vehicle of choice. (Hoping you don't need anything else and have to make several trips)
Driving to location.
Unloading items from truck, unpacking, and placement of items and furniture, known as hands-on staging.
Take after photos.
Taking all excess that's not used, including totes or boxes and load back into truck.
Drive back to warehouse to unload.
Drive home and Crash!
Wake up the next day sore from head to toe, with scrapes, bruises and cuts, (forget the nails).
House Sells...Then What?
Call furniture company to pick-up furniture.
Drive to get truck that you'll be using to bring items back.
Drive to warehouse to get totes and boxes to put items from home back into them.
Drive to house that has now sold.
Start packing, bubble wrapping, and placing all items in totes.
Load furniture and accessories into truck.
Drive back to warehouse.
Unload, Unpack, and put everything back into warehouse.
Take truck back.
Drive home and crash again!
The next day start all over!
This is just an example of what usually happens, every Home Stager does it a little differently.
The average time from start to finish can average between 20-25 hours.
So when someone asks what the big difference in staging a vacant house versus a home with furniture already in it put your pencil to the paper and figure out how much time you spend from start to finish.
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Feel free to add to this list!
Here were some add-ons from fellow stagers.
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For those in the unglamorous world of vacant home staging with their own inventory add:
Shopping for more furniture because all of yours is out - or you just don't have the exact thing for the space.
Shopping for just the right rug, pillows, accessories to compliment the paint color because you just don't have the right thing in your warehouse. (For us perfectionists)
Wrapping/padding all of your furniture so it does not get damaged in transit and stays looking new and fresh. (Repeat process when unstaging)
Unwrapping/unpadding all your furniture before set up.
Joan Inglis (Lake Wylie Home Staging)
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Staffing and sceduling of assistants, instalations such as draperies and window treatments (in some properties), STEAMING & IRONING of linens the night before or day of staging, cost of food, gas & supplies, Project Managment of upgrades such as flooring, painting, lighting, etc, hmmm~ I'm sure I'll think of more....
Connie Tebyani, Platinum Home Staging Serving Los Angeles and Ventura Counties (Platinum Home Staging, Inc.)
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I know the shopping and the trips back and forth can get crazy. The one thing thats no one thinks of is hauling all the stuff that a normal occupied house would have. Like an ironing board, an iron or steamer, a vacumn cleaner, a broom and dustpan, rags, just the stupid little stuff you need for spills and dusty tables, and fuzzy rugs.
Becky Raike & Nicole Forte -Staging Sells Your Home (Staging Sells Your Home )
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Don't forget the extension cords, tape of ALL kinds, velcro, glue, stapler...and I love ZOTS...there is awas something you have to tweak.
Renee Pratta ~ Renewed Rooms ~ SC (Renewed Rooms)
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You can add making sure any new items purchased for the job are included in your inventory list. Staging - especially vacant staging - is not glamorous! It is a labor of love.
Tracy Moses~Redefining LUXE~Staging ~ Redesign (Redefining LUXE)
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What it REALLY takes to stage a vacant home, and what MUST be added to the list is.......many doses of Ibuprofen!
$8.00 for a bottle of 750 tablets at Costco........about a 6-month supply for me!! The best investment in my business I can possibly make:)
Marianne Sweet, Home Sweet Home Staging, LLC Rochester Hills, MI (Home Sweet Home Staging)
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So the next time you have someone ask you how to justify the cost of vacant staging give them this list.
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Cindy Bryant is the owner of Redesign Etc. Home Staging & Redesign Specialist in Houston, Staging Your House To Sell By Professional Home Stagers! Our goal is to get your home sold for top dollar in the most cost effective way!
Contact Cindy today for a Home Staging Consultation. Please visit our website for more information.
Areas Served: Houston, River Oaks, Tanglewood, Bellaire, Piney Point, Mid-Town, The Heights, Montrose, Texas Medical Center, The East End, West Loop/Galleria/Memorial, Downtown, Museum District, West University, Spring Branch, Royal Oaks-Lakeside, League City, Clear Lake City, Friendswood, Kemah, Seabrook, Pearland, Sugar Land, Spring, Cypress, Tomball, The Woodlands, Kingwood. And all areas down to Galveston Island.
We also have a location for the Houston Bay Area- League City Home Staging.
9/27/08
Cindy Bryant - Houston Home Stager - Featured On ABC Houston Local News
Click link to watch video segment.
http://www.redesignetc.com/html/tv_video.html
Cindy Bryant is the owner of Redesign Etc. Houston's Home Staging & Redesign Specialist Staging Your Home To Sell! We Serve Houston To Galveston Bay!
7/10/08
Houston Home Stager Cindy Bryant Featured In Houston Chronicle
June 10, 2008, 9:44PM
MoneymakersFive questions with Cindy Bryant
Staging homes adds a dimension to selling
By Purva Patel-Copyright 2008 Houston Chronicle
Cindy Bryant grew up watching her mom prep homes for sale.
After spending most of her career marketing professional athletes, she started her own home-staging business, Redesign Etc., a year ago.
Staging entails cleaning, stylizing and depersonalizing homes so others can imagine living there.
Staging can also mean painting, new landscaping and other changes, depending on how much a homeowner is willing to invest in marketing a home.
Bryant recently spoke with Chronicle reporter Purva Patel about home staging. The following are excerpts of that conversation.
Q: With home sales slowing in parts of town, are you seeing more sellers resorting to staging services?
A: Absolutely. Yes, the market is not great, and I'm getting a lot of calls every day. People are having their houses on the market three to six months now and they're not getting any traffic to the house.
If you can't get traffic, you don't get offers. I'm getting more calls, and some people are calling before they put their house on the market because they realize there is so much competition. They want to start out with a bang rather than have to sit on the market for six months.
Q: How long does it take to sell once a house is staged?
A: Nationally is a whole different can of worms because every city and every market is different. In Houston, for my business, I've had houses sell in two days. My houses usually sell under 30 days. On average they sell about two weeks after they've been staged by our company.
I had a house that was on the market for a year, and it sold two days after it was staged. I got a call from an owner, who said the Realtor had said their million-dollar view would sell the house. After a year, she called me and said, "My million-dollar view is not selling this house."
I came in, picked out some paint color, completely repainted the whole place, brought in furniture and redid the whole place. Two days later, she had a full-price offer. So it does work.
Q: Are there any particular types of pieces that are better suited for staging?
A: It depends on the demographics of where the home is that you're staging. It's different in the suburbs versus a loft downtown. That's going to appeal to two different types of people — a family home in the suburbs as opposed to a loft that would appeal to young professional couple living in the city. That's why I pick up all kinds of pieces: urban, modern contemporary and traditional pieces as well.
Q: What's the biggest mistake people make when it comes to staging?
A: The biggest mistake is, and I come across this every day, people usually love their homes and it's a very, very emotional thing for them, so it's very hard for people to detach themselves from the house.
Because of that, they cannot look at their house objectively because they've lived there and it looks fine to them. They can't get past, say, their red dining room that maybe they spent hours and hours picking out that red color they love.
They don't understand that not everybody is going to love that red dining room. It's almost like a child to them.
They're just so emotionally attached to it that they can't give an objectiveview.
Q: Have you had to adjust your prices because of rising gasoline costs?
A: No. I should because I do go all over Houston. But I haven't yet. I can tell you it's tough because I drive a Suburban, so it's definitely driving up costs.
Contact Cindy Bryant for a Home Staging Consultation. Cindy Bryant is the owner of Redesign Etc. Houston's Home Staging & Redesign Specialist Staging Your Home To Sell!
cindy @RedesignEtc.com or Phone: 281-748-2170
Website
4/2/08
Houston Home Staging Professional Cindy Bryant To Be Guest Speaker on Radio Talk Show
3/7/08
Return On Home Staging Investments
Improvement-Professionally Staging A Home
Typical Cost -$403-$584
Increase In Sales Price -$1,938-2,431
Avg. Return - 343%
Agents Who Recommend -91%
To see completed survey on other home improvements click link below
http://www.homegain.com/media-center/statistics-market-analysis
2/12/08
Home Staging Accentuates Your Homes Features!
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1/25/08
Kid Clutter To Super Simplistic
Kids had taken over the Game Room and had made it their craft room. After taking the table, clutter and other pieces out, it was turned into a very simplistic, minimalist room. I was able to use the benches as a much needed coffee table. Redesigned using the homeowners furniture.
This property was staged and sold under 30 days.
Visit http://www.redesignetc.com/ Houston's Home Staging & Redesign Specialist staging your home to sell.
From Frat House To Defined Spaces
Visit http://www.redesignetc.com/ Houston's Home Staging & Redesign Specialist staging your house to sell.
Subtle Changes Make A Room Usable
House was staged and sold under 30 days.
1/22/08
Curb Appeal Where What's On The Outside Counts!
Mom always told us it's whats on the inside that counts. And as usual mom is right, but in this case the outside also counts! While the inside could look amazing - if the yard is not well maintained, the buyer may not want to look for the diamond in the rough.With some elbow grease the yard is transformed into showcasing this adorable bungalow in the trendy "Heights" area of Houston.
Visit http://www.redesignetc.com/ Houston's Home Staging & Redesign Specialist Staging Your House To Sell.
Above are Before & After of an Implemented Curb Appeal Recommendation from Redesign Etc.
1/14/08
How Much Does Home Staging Cost?
House Not Selling~We Have The Solution!
Home Staging Consultations Can Net You $1000's
With a Home Staging Consultation, I will walk through your home, take pictures, and give you verbal recommendations and ideas on how to prepare your home for sale. Also included will be a Property Assessment Report with customized Staging Tips, Organization Tips, Showing Instructions, Paint Color, and Curb Appeal along with a Home Staging Estimate. This part of the Consultation usually takes 2-3 hours depending on the size and condition of the house. After the initial home walk-through is completed, Redesign Etc. will prepare a customized written property assessment report which includes specific room-by-room instructions for preparing your home for sale.
Should you decide after reviewing the Assessment report you would like help implementing the suggestions, I will be happy to recommend companies that provide the services you may need. Many homeowners can save money by doing most of the work themselves.
After this process is finished, the homeowner can have Redesign Etc. execute hands-on staging for the last step in the Home Staging process. If you’ve completed all the work on the report, it generally takes a few days depending on the size and scope of house to complete the final staging. Redesign Etc. is a Full Service Home Staging & Interior Redesign Company serving the Greater Houston and Galveston Area.